The Omnivore's Dilemma Essay Example | Topics and Well Written Essays - 1250 words

The Omnivore's Dilemma - Essay Example Subjects such as cattle industry, the capon industry, the hidden costs of industrial farming, local versus industrial organic farming, fast-food, the ethics of eating animals, the meaning of food in our lives are analyzed aptly. The basic question clarified by Pollan is ‘what type of food should be laid on the table?’ The meaning of food in our lives is discussed in relation with ideas from the Pollan’s ‘The Omnivore’s Dilemma’. Aspect, Origin and Significance of Food Human beings are scientifically classified as omnivores, hence are capable of consuming both flesh and plants. The fact still stands that not all foods are nutritious and edible; thus man tends to be choosy on what to love and hate. Pollan has remarkably assisted his readers on what to consider when selecting food. He states that innumerable individuals eat what their culture perceives as healthy food; therefore, are restricted to try other types of food (Murcot, 203). â€Å"The lack of a steadying culture of food leaves us especially vulnerable to the blandishments of the food scientist and the marketer†¦Ã¢â‚¬  (Pollan, 5) In his quest, Pollan explores to find differences amid solar-powered food and fossil fuel-powered food. Feedlot is examined by Pollan and finds out that it has made more problems than solutions in producing substantial food. He does this through finding disparities amid economic logic and evolutionary logic; and systems that manufacture food without problems and those with problems. Anxiety is stirred up when a person has to choose on the type of food to eat. Pollan states this statement strongly believing how the process is remarkably difficult. Majority of the Americans struggle to get thin whilst they get fat as time elapses. The Omnivore’s Dilemma illustrates how American citizens are dysfunctional eaters, and fail to make precise choices in selecting appropriate food for consumption. Consequently, Pollan tries to find a solution to this problem by beginning to analyze the raw foods grown in the soil and ends with cooked and refined meal. Pollan also approaches this journey of emphasizing on the implication of food to omnivores by examining corn. He does his research in supermarkets by analyzing the type of foods grown in the area. He explains the origin of corn and the use of chemical fertilizers (Pollan, 15). Corns are the center of the innumerable foods put up for sale in supermarkets. The Omnivore’s Dilemma states that ingredients of industrial foods contains corn, which is broken down to simple molecules and matter that are combined with other substances to come up with a done produce. The populace and the community should watch on the pervasive diseases such as ‘obesity’, ‘diabetes’ and ‘heart disease’ that are majorly caused by too much of industrial foods. It has been established that corn and oil is the heart of the food industry. Examples of f oods that are extracted form oil and corns are burgers, fries that are exceptionally admired in American food shops center and fast food hotels (Pollan, 109). Corn makes up more in than a quarter of the types of foods sold in supermarkets. In his research, he visited the Chicken Mc Nuggets and found out that corn makes up 13 of the 38 constituent. This proves how essential corn is in the production of foods in industries. The food chain that he presents initiates form the corn. The human society is now facing difficult food choices

An Analysis of the Kite Runner Essay Example for Free

An Analysis of the Kite Runner Essay An analysis of The Kite Runner â€Å"For you, a thousand times over† Made by Hasnen Ali Introduction The Kite Runner is an extraordinary book, which reminds us how long the Afghani people have been struggling to triumph over the forces of violence. Because of the books strong story, we get an insight in how people might have experienced the crisis in Kabul, even though it’s been shown through a book. The author Khaled Hosseini was a practicing physician until after the book’s release. This was also his first novel, which was released in 2003 and turned out to be an international bestseller. Even though the story of The Kite Runner is fictional, it’s based on a true story and also on Hosseini’s memories of growing up in Kabul. This also means that the genre of the book is not a fictional novel (many look at it that way), but an historical novel. According to an article in USA Today, The Kite Runner has sold over 1. 4 million copies, which is a phenomenal sale for a first time author. The story tells of a friendship between two boys growing up in Kabul. Even though they were raised in the same household, Amir and Hassan are from two â€Å"different worlds†. While Amir is the son of a wealthy and respected man (Baba), Hassan is the son of the family servant (Ali). The most important factor in the story is the relationship between Amir and Hassan. Their intertwined lives and fate, shows that throughout the story even though, when their relationship was inseparable in the start. They still manage to become separated through jealousy. Five years later, during the Soviet occupation, Amir and Baba are forced to flee. They spend their new lives in California, and Amir starts a career as an author. Even though Amir thinks that he has escaped his past. He still cannot leave the memory of Hassan behind him. Setting The story uses two main settings. One is Afghanistan and the other is California. We could also say that the story is divided into three sections: the memories of pre-conflict Afghanistan, adjusting to life in America, and returning to Taliban controlled Afghanistan. There is big difference between these places. While Afghanistan used to be a safe and peaceful nation, their reputation completely changed after Taliban started controlling the country. The country is also portrayed as a demolished and deserted place, while California is shown as a way to escape their problems in Afghanistan. California will always be a much safer place to live, for both Amir and Baba, but Baba still misses Afghanistan, since he used to be wealthy and respected. He misses Kabul because in California, he is completely the opposite. He works at a gas station for many hours, and through the book we can feel that he misses almost everything about his previous home. It’s important to understand their struggle to adapt to their new home, because it shows how different Afghanistan is from California, and we also get a better understanding of the story. Structure and characters The Kite Runner starts with a nameless narrator, talking about his past and how it’s been affecting him for the last twenty-six years. The narrator also gives us clues to what might happen, and the troubles that will arise. After going through a few chapters, we get to know the main characters better and their problems. The characters that we first meet are Amir and Hassan. Amir is the narrator and the main character throughout the story. He is an Afghan man with a special childhood. Through most of his life Amir tries to redeem his reputation in the eyes of his father as he felt he was responsible for his mother’s death. He also wants to prove to his father that he isn’t a weakling, and want to become more like Hassan. Hassan is Amir’s best friend during his childhood and he is also his servant. Hassan is known for his loyalty and strong attachment to Amir. Later in the story, it’s revealed that Hassan is Amir’s brother. This means that Amir’s father had an affair with Ali’s wife, and that Hassan is actually his son. Hassan was also known for begin the best kite runner in Kabul. Baba is a wealthy and respected man, but becomes poor after he flees to America. His relationship with Amir is very turbulent, and he wants Amir to become like Hassan, strong and brave. Ali is Hassan’s father and Baba’s best friend. He is a Hazara, but he got the same characteristics as his son. Ali grew up together with Baba, just as Hassan and Amir did. He got a handicap as well; even though it doesn’t stop him from begin a loyal servant. Rahim Khan is Baba’s closest friend and one of the few people who know that Hassan is Amir’s brother. He is the one that calls Amir to go back to Afghanistan. Assef is a bully and is responsible for the rape of Hassan. This guy is also a fan of Hitler, which clearly makes him a sociopath. When he becomes an adult, he also joins the Taliban. He also has hatred towards the Hazara people, and likes to discriminate them. Soraya is Amir’s wife and has troublesome past. She also takes care of Baba, when he is sick and adopts Shorab without doubts. Sohrab is Hassan’s son. He also plays a major part in the book. Assef enslaves him after he is taken from the orphanage. Since Amir is the main character in the book, he also develops most of all the characters. We notice first that he slowly turns against Hassan, his anger and jealousy grows in one direction, even though Hassan doesn’t do anything wrong. The rape of Hassan is really an event that further separates their relationship. Since there is so much drama in this book, it doesn’t end yet. When the Soviet invades Afghanistan, Amir’s family flees to another country, unaware that they lose most of their wealth. For the first time they get a taste of how it is to be poor. Later in the book Amir gets a call from Rahim Khan and returns to Afghanistan. He finds out about Hassan’s son Sohrab, and is determined to bring him back home to America. Before he could save Sohrab, he had to face Assef. Getting beaten by Assef and saving Sohrab could be seen as a final way to redeem himself. This also made his guilt disappear. Themes and tones In this story, there are a lot of different themes we could discuss like example: bullying, friendship, guilt, betrayal, kite, honor, redemption, father and son relationship, man’s inhumanity to man, discrimination and loyalty. There is a lot of ethnic discrimination in Afghanistan and especially the conflict between the Pashtuns and the Hazara. The relationship between Pashtuns and Hazaras has never been stable; because Pashtuns are mostly Sunni Muslims and the Hazara are Shia Muslim. The Hazara has been discriminated mostly because of their faith, language and facial appearance. In the book Ali is loyal to Baba, because Baba’s father adopted Ali after his parents died. Since then Baba has always followed his father’s example and always been kind to the Hazara people. Guilt is also another theme that is brought up. After the rape of Hassan, Amir cannot bear to be around Hassan, because it reminds him of that day. He even lies to Ali, and says that nothing happened. The problem with Hassan is that he takes the blame for everything and he doesn’t want to hurt Amir. Even when Amir tells Hassan to hit him with the pomegranate, he refuses. When Hassan smashes the pomegranate on his own forehead, Amir’s guilt becomes even worse. In the end Amir makes Hassan and his father leave, and Hassan still considers Amir his best friend. The story is written in a way that it still affects you after your done reading. Even though it’s a dark story with a lot of hopelessness for the people in Afghanistan, there still is some hope and happiness. Honor is expressed in many different ways, but the quote â€Å"for you, a thousand times over† is a great example of how they express theirself. Conclusion The kite is a theme in the book that represents freedom, even though you’re not in fully in control of the kite’s fate. I think the theme describes the fate of Amir and how he develops throughout the book To me the story as said earlier is a historical novel, and not a fictional novel. This is because it’s based on a true story and experiences Hosseini had when he was growing up in Kabul. I as writer of this analysis is a Hazara, and I know what kind of suffering the Hazara people have went through. Sometimes I think that Hosseini might be Amir, but they sure do have some similarities. Links: * http://www. usatoday. com/life/books/news/2005-04-18-kite-runner_x. htm * http://www. gradesaver. com/the-kite-runner/study-guide/ * http://www. wikisummaries. org/The_Kite_Runner * http://polsci167. blogspot. com/2011/09/kite-runner-redemption-within-tentative. html

Brave New World :: essays research papers

Brave New World   Ã‚  Ã‚  Ã‚  Ã‚  The novel Brave New World by Aldous Huxley is an excellent book. The story accurately depicts the variation between a fictitious â€Å"utopia† and our present world. His vivid descriptions of the events and rituals of the utopians make the story a very quick read.   Ã‚  Ã‚  Ã‚  Ã‚  The story starts out with a group of students learning about the way each member of the population is produced. The DHC explains how each person is predestined for a certain class and job and throughout the fetal growth time, you are conditioned to the environment that job entails. At certain points of their â€Å"assembly line† each embryo is exposed to heat or light to condition the body for certain environments. After birth, the babies are conditioned to like or dislike certain things like books or light. By doing this, the Utopians believe that they will have happy workers and prevent revolutions. The children are constantly exposed to messages that are imprinted in their mind. These messages are designed to have an impact on their thinking and are more mechanical than mental.   Ã‚  Ã‚  Ã‚  Ã‚  Lenina Crowne and Bernard Marx come into the picture after learning how things work. They both work at the hatchery and have been dating, but she starts dating Bernard Marx instead. Bernard is a deformed but highly intelligent man who takes Lenina to a savage restoration. At the reservation, they meet John and his mother Linda, whom was the girlfriend of the DHC and John is his son. Lenina and Bernard take, with permission, Linda and John out of the reservation. Bernard and a friend introduce John to the new world. Lenina tries to make advances toward John but his savage attitude doesn’t allow it.   Ã‚  Ã‚  Ã‚  Ã‚  The downfall of John begins with the death of his mother in the new world. John goes crazy and tries to induce a revolution among the utopians that work at the hospital. He leaves to escape his nightmare, but cannot avoid the people. The Utopians drive him to suicide, which was his only option to escape the new society.   Ã‚  Ã‚  Ã‚  Ã‚  One of the most scientifically interesting parts of the book is the description of the Bokanovsky process. The process allows one egg to multiply into 96 other eggs. This is the basis for a society like this one.

Ergonomics And The Workplace Health And Social Care Essay

The pattern of safety in workplace has seen unbelievable progresss as clip has gone, due to advancement in engineering, although there is still considerable sum of challenges that comes in signifier of hurts and unwellnesss ( Hopwood and Thompson, 2006 ) . This is where biotechnologies comes to play a function in doing the workplace safe for activities that would be carried out by the employee. Biotechnologies draws on many subjects in its survey of worlds and their environments, including anthropometry, biomechanics, mechanical technology, industrial technology, industrial design, kinesiology, physiology and psychological science ( Wikipedia, 2010 ) . Unsafe, unhealthy, uncomfortable or inefficient state of affairss at work or in mundane life are avoided by taking history of the physical and physiological capablenesss and restrictions of worlds ( Dul and Weerdmeester, 1993 ) . Human wellness and safety is at optimal scope when the workplace environmental parametric quantities are suited for the employee ( Story, 2010 ) . Each twelvemonth, ill designed merchandises and workplaces account for 1000s of hurts and skyrocketing costs. That is why biotechnologies the human factor in merchandise and workplace design is fast going a major concern of makers ( Gross, 1995 ) . This study is about how is about using and proper preparation on the usage of biotechnologies to mundane workplace can forestall life endangering unwellnesss, uncomfortableness, accidents, and how employers can salvage money by cut downing costs related to issues like workers ‘ compensation, absenteeism and bend over, as it makes operations more efficient by making work topographic point designs with fewer mistakes and better on workplace user friendliness ( MacLeod, 1995 ) , with the end of cut downing musculoskeletal uncomfortableness, addition work productiveness, efficiency and comfort, as an employee who is more comfy is more productive ( Meriano and Latella, 2008 ) . 1.1 AIMS AND OBJECTIVES The purpose of this study is to cognize what biotechnologies is all approximately and how it can be incorporated into the wellness and safety sector. The aims of this study are ; Reduce hazards factors associated with ill designed work Stationss and, To plan a workplace that is suited for the human organic structure instead than the human organic structure accommodating to workplace. To be able to place, step, control and supervise the occupational wellness hazards/agents in the workplace which may do ill-health to employees. 2.0 LITERATURE REVIEW 2.1 WHAT IS ERGONOMICS? Biotechnologies is the scientific discipline of suiting workplace conditions and occupation demands to the capablenesss of the working population, it tends to look into work related jobs that poses a hazard of musculoskeletal upsets and ways of relieving them ( Cohen et al, 1997 ) . It is besides the applied scientific discipline that is devoted to supply comfort, efficiency and safety into the design of points in the work topographic point ( Shelly and Vermaat, 2010 ) , ergonomic intercession can profit both employer and employee ( Meriano and Latella, 2008 ) . The International Ergonomics Association defines biotechnologies as follows: Biotechnologies ( or human factors ) is the scientific subject concerned with the apprehension of interactions among worlds and other elements of a system, and the profession that applies theory, rules, informations and methods to plan in order to optimise human wellbeing and overall system public presentation. A big figure of factors play a function in biotechnologies ; these include organic structure position and motion, environmental factors, information and operation every bit good as work organisation. Biotechnologies differs from other Fieldss by its interdisciplinary attack and applied nature ( Dul and Weerdmeester, 1993 ) . The benefits of biotechnologies include occupation satisfaction and enhanced worker motive, added problem-solving capablenesss, and greater credence of alteration. Involving staffs can assist to place occupation jeopardies, suggest ways to command these jeopardies and working with direction in make up one's minding how to set this control in topographic point. 2.2 WHO IS AN ERGONOMIST? An Ergonomist is one who has equal cognition of the relation between worlds ‘ wellness and worlds ‘ public presentation ( Schlick, 2009 ) taking into consideration the occupation, equipment used and information used ( hypertext transfer protocol: //en.wikipedia.org/wiki/Ergonomics ) . Harmonizing to Dul and Weerdmeester, 1993, the professional ergonomists can work for the governments ( statute law ) , developing establishments ( universities and colleges ) , research constitutions, the service industry ( consultancy ) and production sector ( occupational wellness services, forces sections, design sections, research sections, etc. ) , they besides wrote that the ergonomist highlights the countries where ergonomic cognition is indispensable, provides ergonomic guidelines and advises interior decorators, buyers, direction and employees, on which are more acceptable systems. 2.3 HISTORY OF ERGONOMICS: Science of Ergonomics dates back to 1717, when Bernadino Ramazzini, male parent of occupational medical specialty, speculated on factors within the work environment that contributed to his patients ‘ unwellnesss, he described violent and irregular gestures, dead set position and tonic strain on the musculus as factors that contributed to musculoskeletal strivings in his patients ( Meriano and Latella, 2008 ) . However, in the United Kingdom, biotechnologies started in 1917 in World War I when the Department of Scientific and Industrial Research and the Medical Research Council were asked to look into industrial conditions, peculiarly of weaponries workers, this led to the constitution of Industrial Fatigue Research Board who performed research on above subject in 1929 because of the expanded range of work ( hours of work, preparation, accidents, illuming and airing, and design of the machinery. In 1949, the Ergonomics Research Society was established at a meeting held by a little group of research workers at the Admiralty ; this made the society the earliest to be formed in the universe ( Meister, 1999 ) . 2.4 LEGAL CONTROL OF ERGONOMICS: The jurisprudence serves as a critical map in complex societal scene as it provides criterions or guidelines that define unacceptable and acceptable human behavior. A breach in this jurisprudence can be considered misdemeanor of the jurisprudence and the transgressor could confront civil or condemnable punishments the legal system of every governmental legal power and at every degree of organized society must invariably accommodate to altering demands, so at that place has and will be a go oning gush of commanding Torahs. It is for this ground that the legal system is based on constructs of human mistakes. Liability bar or extenuation is the turning away of mistake by probe, analysis, rating, hazard appraisal, disciplinary action, and preventative redresss. The chance of a scientist or applied scientist holding contact with jurisprudence is high, it is wise to go familiar with the country of web ( Marras and Karwowski, 2006 ) , as there are a myriad of functions that can be played in province or federal common jurisprudence actions, workers ‘ compensation instances, allegations of statutory misdemeanors, arbitrations or mediations, authorities bureau hearings, or commendations affecting Occupational Safety and Health Administration ( OSHA ) , Environmental Protection Agency ( EPA ) ( Vinal, 1999 ) . Harmonizing to Health and Safety at Work ( HASAW ) Act 1974, which is statute law, it states that ; it is the responsibility of the employer to transport out a hazard appraisal in the work topographic point. Failure to this is regarded as a breach in the jurisprudence and has its effects. 2.5 METHODS OF UNDERTAKING ERGONOMIC ASSESSMENT The cardinal end of human-centered technology is to fit human features such as organic structure size, strengths and failings, and capablenesss and penchants with the relevant properties of equipment, undertakings, and process ( Kroemer, 2006 ) . The different methods used in the appraisal of biotechnologies include ; I Physical methods II Psycho physiological methods III Behavioural and Cognitive Methods IV Team methods V Environmental methods VI Macroergonomics methods ( Stanton et al. , 2005 ) All these methods make usage of the following techniques listed below ; Measurement squads Anthropometric techniques Measuring energetic capablenesss Measuring musculus strength Measuring mental work load Measuring vision capablenesss Systematic assemblage of information The ideal field appraisal tools used should possess the undermentioned properties ; Predictive: the tool should supply prognostic step of hazard of musculoskeletal hurt, Robust: can be used in any work state of affairs, Cheap: tool can be available at minimum pecuniary cost, Non-invasive: should non impact when worker performs or procedure work flow, Quick: appraisal could be performed rapidly, Easy to utilize: tool could be used with minimum preparation, ( Marras and Karwowski, 2006 ) . 3.0 METHODOLOGY 3.1 INTEGRATED ERGONOMICS ASSESSMENT FOR THE WORK STATION For the intent of this appraisal to be done, several protocols would hold to be met. The first thing that would be done is to acquire a work station that can be used to transport out an ergonomics appraisal, and the Help Desk in the Learning Resource Centre ( LRC ) has been selected. A proposed meeting was set up with the Manager of the LRC to acquire permission to transport out the appraisal, the director approved of this and forwarded necessary messages to the supervisors in the LRC who helped in finishing the undertaking. A confidentiality questionnaire was handed to one of the supervisors, which was filled and returned and would be used as a point of mention in the consequences. Using anthropometric method of ergonomic hazard appraisal, measuring of the work station would be taken utilizing a measurement tape and images snapped for farther grounds of the work station for biotechnologies assessment. Ergonomics appraisal on the work station would be done on the footing of the under taking carried out. The undertaking carried out in the Help Desk in the LRC involves assisting pupils use the computing machine systems to turn up books in the library and assisting to set up books in shelves. For this ground, there is the demand to jump between sitting down and standing. Below is a chart that shows a program on how the work would be carried out. Observation Hazard Identification Biotechnologies Assessment Evaluation Hazard Validation Control and proctor Reappraisal Chart 1: Flow Plan on the methodological analysis of the ergonomic appraisal. 4.0 RESULTS AND RECOMMENDATION The peculiar work station selected for this biotechnology was carefully observed for the different undertaking carried out to see if there is any job associated with the work topographic point. Anthropometric technique was used to transport out this work by acquiring measurings of the work topographic point. 4.1 Observation: The aid desk offered aid in transporting out this work after permission was granted by the Manager of the LRC. Looking carefully at the manner work was done and inquiring inquiries from the staff being monitored were put into consideration, besides exposure were taken to besides acquire a clear image of how the employee carries out the undertaking. Fig 1: A Staff transporting out her responsibilities on a Ocular Display Unit. 4.2 HAZARD IDENTIFICATION: jeopardy designation was obtained chiefly by inquiring inquiries from the employee on the work station, doing usage of a questionnaire and sing the work station for possible activities that may do wellness upset ( s ) and affect the employee. Health and Safety at Work ( HASAW ) Act 1974 demands that the employer should do certain that employers carry out a hazard appraisal in the work environment to guarantee safety of staffs. See consequence in table 1 below. Table 1: Hazard Identification on the aid desk.HazardHazard facetImpact/ EffectPosition Hunched position ( ensuing from weariness and long hours of working ) Stiffness of the dorsum, cervix, and carpus from working excessively long on the Visual Display Unit Assortment of wellness jobs, like caved shoulders, muscular instabilities, rounding of the upper dorsum and a inclination to tilt frontward while walking. Incidence of lower dorsum upsets. Motion Distortion of the waist, cervix, stretching the manus and retention in that place for a long clip ( striving musculuss in the manus ) Pain and strain on cervix musculuss and waist. Stress on musculuss of the weaponries while stretching causes weariness of the arm musculus. Ocular Display Unit ( VDU ) , keyboard and mouse. Fixed place of the cervix when staring at the VDU, and emphasis on fingers from excessively much typewriting, writhing and flexing of the carpus when managing the mouse. Makes the employee aware of some oculus defects that he/she was non cognizant of. Striving of the weaponries to make the mouse and distortion of the carpus to acquire to the keyboard and catching the mouse. 4.3 ERGONOMIC ASSESSMENT: Biotechnologies appraisal on the work station showed that the design of the station has a moderate mark as it accommodates the employee and has a low hazard degree. Below is a tabular array of the entire ergonomic hazard factor and how it was derived. Table 2: Ergonomic Work Position Evaluation. Assessed by: Igho Date:14/12/2010 Ergonomic Evaluation Risk Factor Static Points Comments/Action Work Positions ( Siting ) 0 platinums 2 platinums 4 platinums v if 20 secs + X 3 if inactive Neck ( Flexion ) flexing caput frontwardvv6 Moderate Shoulders ( Raising cubituss )vv6 Moderate Wrists/Handsvv6 Moderate Back ( flexure ) flexing frontward at the hipsvv12 High Hiking Shouldersvv0 Low Writhing ( falsely with pess stationary )vv0 Low Table 3: Undertaking factor Evaluation Undertaking Factors Points Awarded Muscle force Low v Moderate High 0 Vibration Low v Moderate High 0 Lighting Good v Fair Poor 0 Workplace Temperature Comfortable v Warm/Cool Hot/Cold 0 Table 4: Hazard Factor sum on the work station. Risk Factor entire Risk Factor Points Total Comments/Action 0 platinums 2 platinums 4pts Work Positions 0 – 7 8 – 15 16 pts+ = 4 High ( 8-12 ) Undertaking factors 0 – 8 9 – 15 16 pts+ = 0 = 4 Moderate ( 4 – 7 ) Raising 0 – 7 8 – 13 14 pts+ = 0 Low ( 0 – 3 ) Table 5: Key Descriptor Scale Form Consequence Control 0-3 Low Little or no ailments of musculus achings and strivings Taking of short clip interruptions 4-7 Moderate Stress and weariness on musculuss which is tolerable Choice of an employee to supervise how undertakings are being carried out 8-12 High Work Musculoskeletal upset, inactive burden on musculuss leads to painful weariness on musculuss Decrease of work that can do musculoskeletal upset and preparation of staffs to go more cognizant of ergonomic hazard factors related to musculoskeletal upsets. Below is a study on the work station used in the LRC, measured in centimeter. 48cm 24cm 96cm 48cm 72cm Floor Fig 1: Sketch and measuring of the work station. The study above can be compared to the British criterion dimension to cognize if the mensural work station meets up with the criterion. Table 6: Work topographic point measuring compared with British Standard Dimension Measured Work Station British Standard Dimension ( 5th – 95th Percentile ( assorted Population 19 – 65 year ) Popliteal tallness 48cm 44cm Thigh Clearance 23cm Table Height ( Popliteal height + Siting Elbow tallness ) 72cm 68.5cm Siting Shoulder Height Position 57cm 59cm Back remainder 48cm Hazard VALIDATION Based on the production of a well ergonomically equipped work station, a good control and reappraisal of the work station, and everything put in order, information and preparation of employees there may still be a job that can present as a menace to the work topographic point. This can be seen in workers habit ; sitting frontward on the chair, sitting in the center of the chair, tilting on arm remainder and back remainder, weaponries resting on the tabular array are some illustrations of employees habit, and this can ensue in intervertebral phonograph record hurts and back jobs as the musculuss of the dorsum are easy stressed. CONTROL AND MONITORING To command occupational wellness and safety hazards, betterment of public presentation and benefits in work topographic points in order to extinguish or minimise hazard to employees and other interested parties exposed to hazards associated with its activities, it is necessary to implement, keep and continually better occupational wellness and safety in the work topographic point. The followers can be used to command and supervise ongoing activities and undertakings in the work topographic point ; Avoid Unnatural Position: flexing the trunk/head sideways is more harmful than flexing forward The on the job country should be located so that it is at the best distance from the eyes of the operator. Hand clasp, stuffs and tools should be arranged in such a manner that the most frequent motions are carried out with the cubituss set and near to the organic structure. Manipulations can be made easier by utilizing supports under the cubituss, forearms or custodies. Padded/soft warm stuffs that can be adjustable to suite people of different sizes. It is indispensable that the workplace should be suited to the organic structure size and mobility of the operator/employee, since neutral/natural positions and motions are a necessary portion of efficient work. Neck and caput position: caput and cervix should non be dead set frontward by more than 30 grades when the bole is vertical, else weariness and problems may happen. 4.6 Reappraisal Having seen that ergonomically, the work station is tolerable, and staffs have been informed on how to place themselves whilst working, there is need to reexamine work pattern every three months to guarantee and implement that the manner of working is still in topographic point to avoid hurts that may hold built up with clip. 4.7 Recommendation After mensurating the work station and comparing with the British criterion measuring, it is recommended that the chair ( adjustable ) should be adjusted to suit the user so as to acquire the comfortability needed in order non to emphasize and strive musculuss in the dorsum and pess. The mouse and Visual display unit should be ergonomically put in topographic point to the comfort of the operator, to cut down tenseness and strain to the eyes, custodies and carpus Biotechnology POLICY AND CONCLUSION 5.1 ERGONOMICS Policy: The intent of this policy is to endeavor staffs to adhere to guidelines in the work topographic point with the purpose of guaranting a safe working environment every bit good as to convey wellness jeopardy to a lower limit. It is the direction ‘s duty to transport out responsibilities under the Health and Safety at work Act 1974 and other statute law including amendments to guarantee safe working patterns and work environment. For this ground, the aid desk shall stay to the undermentioned guidelines ; Biotechnologies attempts shall be embedded, maintained and preserved on the aid desk in Learning Resource Centre ( LRC ) to guarantee a safe and healthy work topographic point environment for employees. Cooperation of work force in doing certain that ergonomic betterment is realised. ( Joint attempt of directors, supervisors, employees and other back uping staffs ) Appellation of station to a responsible employee to look into that workers are good positioned, to forestall Work-related Musculoskeletal Disorders in the work station. Training of staffs to be more cognizant of ergonomic hazard factors related to Work-related Musculoskeletal Disorders. Informing staffs about biotechnologies and its hazard factors can assist to cut down cost of intervention of Work-related Musculoskeletal Disorders, as the budgeted cost can be used as employees ‘ benefits. This policy would be implemented and reviewed three times a twelvemonth to guarantee that the wellness conditions of the employees are in order, to cut down money spent on handling employees for work related musculoskeletal upsets. This policy would be handed to each staff through information and preparations and in written signifier. 5.2 Decision After a thorough ergonomic scrutiny of the aid desk in the LRC, and measuring the working environment, proper biotechnologies rating was done and command steps put in Topographic point every bit good as a policy for the safety and wellness of the employees so as to cut down opportunities of the hazard of holding a staff complain about a work related musculoskeletal upset. Control measures used after ergonomic appraisal and hazard proof was carried out is to assist in cut downing the opportunities of acquiring a work related musculoskeletal upset and cost of intervention from hurts sustained ( if any at all, sing the tolerable sum derived from the rating and opportunities of any hurt sustained, this is as a consequence of proper preparation of the staffs ) .

Little Red Riding Hood Analysis Essay

I am going to describe the theme of Little Red Riding Hood, and describe the elements I found to contribute to the theme, how those elements affect the narrative theme. The elements that I am going to use in this paper are the narrative point of view, plot and symbolism. The point of view of is described in our text as is third-person objective, which the narrator takes a detached approach to the characters and action increasing the dramatic effect of the story (Clugston, R. W. 2010). â€Å"Plot tells what happens to the characters in a story. A plot is built around a series of events that take place within a definite period. No rules exist for the order in which the events are presented (Summers, Hollis 2012)†. The plot of the story is considered to be little red riding hood’s death as she is eaten by the wolf. The point of view, symbolism and plot help the reader to find the theme the author is portraying in the story. To find the theme of a story you need to know how to find identify the point of view of the story. As you read the story you can see that the narrator is not telling the story in the first-person point of view, the first-person point of view is when one of the characters in the story, telling their own thoughts or feelings. Third-person point of view is when the narrator is not a character in the story. There are a couple different types of third-person point of view, omniscient, and objective. Omniscient point of view is when the narrator is knows or can relate to the characters, there is a second type of omniscient point of view is limited omniscient point of view which is when the narrator relates only one characters feelings or thoughts. The author of â€Å"Little Red Riding Hood† uses third-person omniscient point of view. In the first paragraph you can see that the narrator is not a character in the story, â€Å"Once upon a time there lived in a certain village a little country girl, the prettiest creature who was ever seen. Her mother was excessively fond of her; and her grandmother doted on her still more. This good woman had a little red riding hood made for her. It suited the girl so extremely well that everybody called her Little Red Riding Hood† (Clungston, 2010). Plot according to our text is defined as â€Å"A dynamic element in fiction, a sequence of interrelated, conflicting actions and events that typically build to a climax and bring about a resolution. Clungston, R. W. 2010 Chapter 5)†. â€Å"A unified plot has a beginning, a middle, and an end. That is, an author leads us from somewhere (a character with a problem), through somewhere (the character facing the problem), to somewhere (the character overcoming or being overcome by the problem). In literary terms, we speak of a story having an exposition, a rising action, a climax, and a denouement, or outcome. The exposition gives the background and situation of the story. The rising action builds upon the given material. It creates suspense, or a reader’s desire to find out what happens next. The climax is the highest point of interest. The denouement ends the story (Summers, Hollis 2012). † In â€Å"Little Red Riding Hood† she starts the story off with describing little red riding hood as an extremely attractive woman who is asked by her mother to take some cake and a pot of butter to her sick grandmother. She describes red riding hoods trip to her grandmother’s house, where she met a wolf, whom was very hungry, â€Å"As she was going through the wood, she met with a wolf, who had a very great mind to eat her up, but he dared not, because of some woodcutters working nearby in the forest (Clungston, 2010)†. The wolf decided to convince red to go one direction to her grandmother’s house, â€Å"â€Å"Well,† said the wolf, â€Å"and I’ll go and see her too. I’ll go this way and go you that, and we shall see who will be there first† (Clungston, 2010). The plot changes to one of deceit when the wolf arrives at grandma’s house before red riding hood, He pretends to be red and the grandmother has him in. The wolf then kills the grandmother and puts on her bed clothes and waits for red riding hood to arrive. He tricks red riding hood into believing he is her grandmother. â€Å"The wolf cried out to her, softening his voice as much as he could, â€Å"Pull the bobbin, and the latch will go up† (Clungston, 2010). After red riding hood came in the wolf gets her to take her clothes off and crawl in bed with him. He sets the trap for her and she gets eaten up by the wolf, â€Å"All the better to eat you up with. † And, saying these words, this wicked wolf fell upon Little Red Riding Hood, and ate her all up. (Clungston, 2010). According to chapter 7 in our text symbolism â€Å"a symbol is something that has a literal identity but also stands for something else—something that is widely understood and has been developed over a long period of time or by common agreement. This second identity (or referent) is always abstract in nature† (Clungston, R. W. 2010). One of the parts in the story that I find has symbolism is â€Å"As she was going through the wood, she met with a wolf, who had a very great mind to eat her up, but he dared not, because of some woodcutters working nearby in the forest. (Clungston, R. W. 2010). The wolf symbolizes a person trying to take red riding hood’s body, His wanting to eat her up. When the wolf talked to little red riding hood and the author writes â€Å"The poor child, who did not know that it was dangerous to stay and talk to a wolf,† it symbolizes red riding hoods innocence as in she has never had sex with anyone before. The wolf says to red riding hood to â€Å"come get into bed with me† symbolizes the temptations we all face in life. The theme that is hidden in â€Å"Little Red Riding Hood† is the death of red riding hoods innocence, and virginity. The story was written in a time when that having sex before marriage was unheard of and made a woman frowned upon by others. By using symbolism, plot and point of view it helps the reader identify the point that the author is writing about. I found that the meaning of the fairy tale is one of morals, and how for some people once you lose your virginity then you are tainted or ruined for the person you love and get married to.

Second Cup Essay Example

Second Cup Essay Example Second Cup Essay Second Cup Essay IMC Proposal: Second Cup Second cup was seen a popular coffee house for many Canadians, focusing on a comfortable and warm atmosphere for its customers to socialize with friends or catch up on some work. Known as one of the higher class coffee houses, Second Cup offers many specialty beverages and sweet treats, in addition to Wi-Fi access in all of their franchises. The purpose of selecting Second Cup for the IMC is because they have to some extent ‘dropped off the map’. This coffee house has for the most part been pushed aside, while Starbucks, Tim Horton’s and Timothy’s seem to prevail. In 2004, Second Cup created and Income fund, which was a way to generate more cash, however this put a huge hold on expanding the business in any way (Strauss, 2010). As a result of this, Second Cup has fallen behind the competitors and perhaps in some cases, been completely forgotten. By preparing an IMC for Second Cup we can focus on where they went wrong and what we can do, marketing wise, to get Second Cup back on top. The category that Second Cup falls into is the Beverage industry, which is sectioned off into the Tea and Coffee industry. Tea and coffee account for about 12% and 16% of the sales of beverages in Canada in 2008, respectively. The market for tea and coffee was approximately $1. 5 billion in 2008 (Agriculture and Agri-foods Canada, 2010). Some of the environmental influences affecting the market include waste reduction policies (paper cups) and International trade agreements when it comes to trading coffee over seas. Some of the key competitors in the Coffee and Tea industry are Starbucks, focusing on their specialty and personalized beverages, Timothy’s, who are trying to make themselves more known in the market, Tim Horton’s, which focuses on providing great coffee for Canadians, and Second Cup, which is focusing on their ‘Canadian’ specialty coffees in a comfortable environment. I think that second cup has some areas to improve on their current communication efforts. Secondly because they are fair trade, they pay more for their materials, this increases their costs which forces them to raise prices to allow for profit. Opportunities: * Second Cup can expand their products and services. * Second Cup should market their social responsibility efforts. * Brand Partnerships * Threats: * There is a decline in economic conditions. People have less disposable income to spend on themselves and their activities. The Canadian economy is recovering and therefore people are working more hours and the consumers are more cautious about how they spend the income they do have. There are a lot of competitors. The premium coffee market is constantly growing. Premium coffee is becoming very trendy and larger businesses want in on the action. McDonalds has recently got involved in the market with their McCafe which offers various types of specialty coffees and baked goods. Furthermore, Starbucks and Tim Horton’s are a significant competitor with a lot more out lets than Second Cup. Independent coffee shops are also a notable competitor as they have a portion of the market share and they have a presence in almost every town across Canada. The company is in a constant price war with their competitors over similar products. * Problem: Second Cup was one of the undisputed leaders in the specialty coffee market throughout North America; however, due the growth in chains such as Starbucks, Tim Horton’s, McDonalds, Timothy’s, and Seattle’s Best, Second Cup has lost a significant portion of their market. A new marketing strategy is needed in order to increase sales revenue and grow the market share of the company. Objectives: 1. To increase the sales revenue by 10% at $286 million. . To appeal to a younger market and to enrol more young members in the membership program. 3. Expand company presence by marketing in different high traffic areas. Alternatives: * Increase the membership cost. * Pros: * Cons: Recommendations: 1. In troduce a new ad campaign with a trendy new message to appeal to a younger target market and alter the image of MEC. By developing a campaign that conveys the AOI’s of the consumer it would reveal to the new target that the company understands them and a stronger relationship will be established. Moreover, knowing the AOI’s of a customer will allow MEC to put ads in areas where effective impressions will lead to a sale (i. e. Internet, Outdoor Marketing, and other ads). Implementation Plan: Target Market Profile: * Current Target Profile: * Aimed Target Profile:. Positioning Strategy: Mountain Equipment Co-op offers quality outdoor products with a fair price, while having the least invasive environmental impact and top notch customer service. Marketing Mix Strategies: * Product: * Price: * Distribution: Marketing Communications Mix: The following are concepts of the IMC Mix that would be effective for Second Cup: * Advertising: Direct response: * Personal selling: * Digital Communications: * Sales promotion: Budgets: The following is a table showing how the $500,000. 00 budget has been divided: Marketing| Cost| Bike Racks| $90,000| Direct Mailers| $8000| Spring Training| $7000| Google Ad Words| $36,000| Television Ad| $359,000| Timing: The following chart will show the months that each marketing strategy will be delivered: Strategy| Month| | Jan| Feb| Mar| Apr| May| June| July| Aug| Sept| Oct| Nov| Dec| Bike Racks| | | | | X| X| X| X| X| X| | | Direct Mailers| X| | | | | | | | | | | | Spring Training | | | | X| | | | | | | | | Google Ad Words| X| X| X| X| X| X| X| X| X| X| X| X| Television Ads| X| | | X| X| X| | | | | X| X| | | | | | | | | | | | | | References C Media Outdoor, (2011). Details: Bike Racks. Retrieved October 6th, 2011 from: cmediaoutdoor. com/details1. html Canada Post, (2011). Admail Campaign Plan. Retrieved October 6th, 2011 from: canadapost. ca/cpo/mc/business/productsservices/marketing/addressedadmail. jsf Direct Marketing Association, (2011). DMA Mailing List Search Tool: Adventure Atheletes. Retrieved October 17th, 2011 from: http://lists. the-dma. org/market? page=research/datacardid=117210 Mountain Equipment Co-op, (2011). About MEC. Retrieved October 1st, 2011 from mec. ca/AST/Navigation/MEC_Global/AboutMEC. jsp Mountain Equipment Co-op, (2011). Sustainability. Retrieved October 1st, 2011 from: mec. ca/AST/Navigation/MEC_Global/Sustainability. jsp TV. com, (2011). How Much Television do you watch per week? Retrieved October 17th, 2011 from: tv. com/news/how-much-television-do-you-watch-per-week-24833/

Free Essays on Identity

What influences a person’s identity? Is it their homes, parents, religion, or maybe where they live? When do they get one? Do they get it when they understand right from wrong, or when they can read, or are they born with it? Everyone has one and nobody has the same, is there a point in everyone’s life when they get one? A person’s identity is his own, nobody put it there and nobody can take it out. Everyone in this world has a different identity because they all make their own over the course of their life. A person’s identity also causes a person to have masculine and feminine traits. There is no one thing that gives a person their identity, there are however many different factors that contribute to one’s identity. What is someone’s identity? Is it the way they look, the way they dress, or it could be many things all put together, or is it none of the above? To me someone’s identity is a part of their being. Nobody will ever hold it, touch it, or even see it, but it is there. Everybody has one, it guilds your decision making, your thoughts, ideas, and dreams. You may think something is terrible while someone else does not even care and yet another person may laugh, why? The answer is simple, everyone has his own identity and personality. Everyone feels, acts, thinks, and dreams differently. People may have some of these things in common with one another, but they will not be totally the same, it is like a fingerprint, unique. There are many origins to a person’s identity, their family, friends, home life, religion, environment and others. But how does it get there, you do not go into a store and pick on off the shelf. A person’s identity is developed over many years and put together by the person themselves. It comes from the individuals ability to think, reason and form an opinion. Nobody has the same mind, or the same or the same conscious, so how could anyone have the same identity as another. A person’... Free Essays on Identity Free Essays on Identity What influences a person’s identity? Is it their homes, parents, religion, or maybe where they live? When do they get one? Do they get it when they understand right from wrong, or when they can read, or are they born with it? Everyone has one and nobody has the same, is there a point in everyone’s life when they get one? A person’s identity is his own, nobody put it there and nobody can take it out. Everyone in this world has a different identity because they all make their own over the course of their life. A person’s identity also causes a person to have masculine and feminine traits. There is no one thing that gives a person their identity, there are however many different factors that contribute to one’s identity. What is someone’s identity? Is it the way they look, the way they dress, or it could be many things all put together, or is it none of the above? To me someone’s identity is a part of their being. Nobody will ever hold it, touch it, or even see it, but it is there. Everybody has one, it guilds your decision making, your thoughts, ideas, and dreams. You may think something is terrible while someone else does not even care and yet another person may laugh, why? The answer is simple, everyone has his own identity and personality. Everyone feels, acts, thinks, and dreams differently. People may have some of these things in common with one another, but they will not be totally the same, it is like a fingerprint, unique. There are many origins to a person’s identity, their family, friends, home life, religion, environment and others. But how does it get there, you do not go into a store and pick on off the shelf. A person’s identity is developed over many years and put together by the person themselves. It comes from the individuals ability to think, reason and form an opinion. Nobody has the same mind, or the same or the same conscious, so how could anyone have the same identity as another. A person’...

The Brief History of Smartphones

The Brief History of Smartphones In 1926, during an interview for Collier magazine, legendary scientist and inventor Nikola Tesla described a piece of technology that would revolutionize the lives of its users. Here’s the quote: When wireless is perfectly applied, the whole earth will be converted into a huge brain, which in fact it is, all things being particles of a real and rhythmic whole. We shall be able to communicate with one another instantly, irrespective of distance. Not only this, but through television and telephony we shall see and hear one another as perfectly as though we were face to face, despite intervening distances of thousands of miles; and the instruments through which we shall be able to do his will be amazingly simple compared with our present telephone. A man will be able to carry one in his vest pocket. While Tesla might not have chosen to call this instrument a smartphone, his foresight was spot on. These future phones  have, in essence, reprogrammed how we interact with and experience the world. But they didn’t appear overnight. There were many technologies that progressed, competed, converged, and evolved toward the fairly sophisticated pocket companions we have come to rely on. The Modern Smartphone So who invented the smartphone? First, lets make it clear that the smartphone didn’t start with Apple - though the company and its charismatic co-founder Steve Jobs deserve much credit for perfecting a model that has made the technology just about indispensable among the masses. In fact, there were phones capable of transmitting data, as well as featured applications such as email, in use prior to the arrival of early popular devices, such as the Blackberry. Since then, the definition of the smartphone has essentially become arbitrary. For example, is a phone still smart if it doesn’t have a touchscreen? At one time, the Sidekick, a popular phone from carrier T-Mobile, was considered cutting edge. It had a swiveling full-qwerty keyboard that allowed for rapid-fire text messaging, LCD screen, and stereo speakers. In modern times, few people would find a phone remotely acceptable that cannot run third-party apps. The lack of consensus is muddied even further by the concept of a â€Å"feature phone,† which shares some of the smartphones abilities. But is it smart enough? A solid textbook definition comes from the Oxford dictionary, which describes a smartphone as â€Å"a mobile phone that performs many of the functions of a computer, typically having a touchscreen interface, internet access, and an operating system capable of running downloaded apps.† So for the purpose of being as comprehensive as possible, let’s begin with the very minimal threshold of what constitutes â€Å"smart† features: computing. Who Invented Smartphones? The first device that technically qualifies as a smartphone was simply a highly-sophisticated (for its time) brick phone. You know one of those bulky, but fairly exclusive status-symbol toys flashed in 80s movies like Wall Street? The IBM Simon Personal Communicator, released in 1994, was a sleeker, more advanced, and premium brick that sold for $1,100. Sure, a lot of smartphones today cost about as much, but remember that $1,100 in the 1990s was nothing to sneeze at. IBM had conceived of the idea for a computer-style phone  as early as the 70s, but it wasn’t until 1992 that the company unveiled a prototype at the COMDEX computer and technology trade show in Las Vegas. Besides placing and receiving calls, the Simon prototype could also send facsimiles, emails, and cellular pages. It even had a nifty touchscreen for dialing numbers. Extra features included apps for a calendar, address book, calculator, scheduler, and notepad. IBM also demonstrated that the phone was capable of displaying maps, stocks, news, and other third-party applications, with certain modifications. Tragically,  the Simon ended up in the heap pile of being too ahead of its time. Despite all the snazzy features, it was cost-prohibitive for most and was only useful for a very niche clientele. The distributor, BellSouth Cellular, would later reduce the price of the phone to $599 with a two-year contract. And even then, the company only sold about 50,000 units. The company took the product off the market after six months. The Early Awkward Marriage of PDAs and Cell Phones The initial failure to introduce what was a fairly novel notion of phones having a multiplicity of capabilities didn’t necessarily mean that consumers weren’t keen on incorporating smart devices into their lives. In a way, smart technology was all the rage during the late 90s, as evidenced by the widespread adoption of stand-alone smart gadgets known as Personal Digital Assistants. Before hardware makers and developers figured out ways to successfully merge PDAs with cellular phones, most people simply made due by carrying two devices. The leading name in the business at the time was Sunnyvale-based electronics firm Palm, who jumped to the fore with products such as the Palm Pilot. Throughout the generations of the product line, various models offered a multitude of pre-installed apps, PDA to computer connectivity, email, messaging, and an interactive stylus. Other competitors at the time included Handspring and Apple with the Apple Newton. Things started to come together right before the turn of the new millennium, as device makers began little by little incorporating smart features into cell phones. The first notable effort in this vein was the Nokia 9000 communicator, which the manufacturer introduced in 1996. It came in a clamshell design that was fairly large and bulky but allowed for a qwerty keyboard, along with navigation buttons. This was so that the makers could cram in some of the more sellable smart features, such as faxing, web browsing, email, and word processing. But it was the Ericsson R380, which debuted in 2000, that became the first product to be officially billed and marketed as a smartphone. Unlike the Nokia 9000, it was small and light like most typical cell phones. Remarkably, the phones keypad could be flipped outward to reveal a 3.5-inch black and white touchscreen from which users could access a litany of apps. The phone also allowed for internet access, though no web browser was available and users weren’t able to install third-party apps. The convergence continued as competitors from the PDA side moved into the fray, with Palm introducing the Kyocera 6035 in 2001 and Handspring putting out its own offering, the Treo 180, the following year. The Kyocera 6035 was significant for being the first smartphone to be paired with a major wireless data plan through Verizon, while the Treo 180 provided services via a GSM line and operating system that seamlessly integrated telephone, internet, and text messaging service.  Ã‚  Ã‚   Smartphone Mania Spreads From East to West Meanwhile, as consumers and the tech industry in the west were still tinkering with what many referred to as PDA/cell phone hybrids, an impressive smartphone ecosystem was coming into its own across the way in Japan. In 1999, local upstart telecom NTT DoCoMo launched a series of handsets linked to a high-speed internet network called i-mode. Compared to Wireless Application Protocol (WAP), the network used in the United States for data transfers for mobile devices, Japan’s wireless system allowed for a wider range of internet services such as e-mail, sports results, weather forecasts, games, financial services, and ticket booking - all carried out at faster speeds. Some of these advantages are attributed to the use of â€Å"compact HTML† or â€Å"cHTML,† a modified form of HTML that enables full rendering of web pages. Within two years, the NTT DoCoMo network had an estimated 40 million subscribers. But outside of Japan, the notion of treating your phone as some sort of digital Swiss army knife hadn’t quite taken hold. The major players at the time were Palm, Microsoft, and Research in Motion, a lesser-known Canadian firm. Each had their respective operating systems. You might think that the two more established names in the tech industry would have an advantage in this respect. Yet, there was something more than mildly addictive about RIM’s Blackberry devices that had some users calling their trusty devices Crackberries. RIM’s reputation was built on a product line of two-way pagers that, over time, evolved into full-fledged smartphones. Critical to the company’s success early on was its efforts to position the Blackberry, first and foremost, as a platform for business and enterprise to deliver and receive push email through a secure server. It was this unorthodox approach that fueled its popularity among the more mainstream consumers.  Ã‚  Ã‚   Apple’s iPhone In 2007, at a heavily-hyped press event in San Francisco, Apple co-founder Steve Jobs stood on stage and unveiled a revolutionary product that not only broke the mold but also set an entirely new paradigm for computer-based phones. The look, interface and core functionality of nearly every smartphone to come along since is, in some form or another, derived from the original iPhone’s innovative touchscreen-centric design. Among some of the groundbreaking features was an expansive and responsive display from which to check email, stream video, play audio, and browse the internet with a mobile browser that loaded full websites, much like what’s experienced on personal computers. Apple’s unique iOS operating system allowed for a wide range of intuitive gesture-based commands and eventually, a rapidly-growing warehouse of downloadable third-party applications.  Ã‚   Most importantly, the iPhone reoriented people’s relationship with smartphones. Up to then, they were generally geared toward businesspeople and enthusiasts who saw them as an invaluable tool for staying organized, corresponding over email, and boosting their productivity. Apple’s version took it to a whole other level as a full-blown multimedia powerhouse, enabling users to play games, watch movies, chat, share content, and stay connected to all the possibilities that we’re all still constantly rediscovering. Sources Chong, Celena. The inventor that inspired Elon Musk and Larry Page predicted smartphones nearly 100 years ago. Business Insider, July 6, 2015. Smartphone. Lexico, 2019.

Museum paper- art history Essay Example | Topics and Well Written Essays - 1000 words

Museum paper- art history - Essay Example These types of images were giving way to more humanist styles in forms of expression as images were depicted in a more optical style. These changes can be seen when comparing pottery currently on display at the Boston Museum of Fine Arts, such as the Panathenaic prize vase and the Amphora Depicting Oedipus and the Sphinx of Thebes. There are numerous similarities between these two objects, but with approximately 100 years between manufacture, stylistic differences are also evident. Both objects are classified as amphora, which was a type of two-handled urn that was often used to carry wine or water. These types of vessels were often decorated with scenes from heroic stories and mythology as in the image of Oedipus talking with the Sphinx in the later example (Skaar, 2006). This ceramic amphora was made in the red figure style in the city of Athens sometime between 450-440 BC by the Achilles painter. It stands approximately 13 inches high and is approximately 6  ½ inches in diameter at its widest point near the center (Bostom Museum). Despite the tradition, though, the earlier example seems to be more of a commemorative piece as it depicts five stylized runners and is marked with the words â€Å"of the prizes from Athens† (Boston Museum). This amphora is also ceramic and created in Athens, but is made in what is called the black figure style approximately 100 years earlier between 530-520 BC by the Euphiletos Painter. It stands approximately 24 inches tall and measures approximately 16 inches around at its widest point near the top (Boston Museum). Both vases have some damage as a result of time. The Prize vase shows some signs of damage and attempts at restoration while some of the pigment for the Oedipus amphora has worn away leaving some of the story of the vase up to science and history. The museum’s assessment of these pieces seems largely correct.

Risk Assessment report on an organization (Toyota USA) Research Paper

Risk Assessment report on an organization (Toyota USA) - Research Paper Example It is one of the highest ranked car companies in the entire world in terms of global brands. Even when sales are low Toyota in the United States sold almost 1.8 million vehicles, thus the company is able to make 16.7% share in the market. Toyota Being the third largest car manufacturer in the world, it has been known as the most efficient. The main business segments include automotive and financial services. The automotive segment can account for at least 90% of the revenue in Toyota and almost 96 percent of Toyota’s operating income. The manufacturing, product development and vendor management practices of Toyota Company are known to be the best. This risk assessment was carried out on Toyota Company in the USA to find out on the risks that face the company during production, selling and distribution. Toyota USA is faced with major risks that can affect the profitability of the operations. Factors such as vehicle sales volume, marketing costs, sales incentives, and price discounts, the vehicle models and the options that are sold, customer warranty claims or customer satisfaction actions, cost of research and other costs, production capacity, changes in the value of currencies used in Toyota business, intensified competition, and regulation issues. In Toyota company product development can be highly capital intensive. In any automobile industry, this has been experienced. The automakers are faced with the challenge of making new models from time to time to stay up to standards. The automakers are supposed to standardize the core product through creating a platform on which, they can build feature. Toyota can be said to be the pioneer in product development that is lean. A philosophy where a company is supposed to come up with a development process that comes up with new products using minimum resources. According to Toyota Motor Corporation SWOT Analysis 10, the automotive market worldwide is very competitive. Thus, Toyota faces high

Naval Hospital Guam Color Guard Article Example | Topics and Well Written Essays - 500 words

Naval Hospital Guam Color Guard - Article Example I ask you all to take that on as a true mission in the year ahead." On November 11, 2007 during the Veterans Day ceremony, Hospitalman Stephen Cendana of the U.S. Naval Hospital Guam took part in the Joint Color Guard that presented the flags at the honoring observance rite. Island residents and military dignitaries attended the event held at the Ricardo J. Bordallo Complex in Adelup to pay tribute to the veterans. The military tradition of duty, honor, and freedom resounded at the commemoration celebration. Scott Duenas, a navy veteran and one of the sixteen (16) Veterans of the Year expressed his pride for being part of the tradition of patriotism. Duenas said: "There's a lot of people who went before me. And today we've got other veterans serving on active duty and we also need to honor them." Hospitalman Cendana of the U.S. Naval Hospital Guam spoke of the great honor in taking part of the ceremonial Joint Color Guard that presented the flags because they represented not only the Navy but also the Armed Forces of the United States with many a number of decorated veterans in attendance. The annals of the U.S.

An outline marketing plan for the next year for Atlantic Quench301 Essay

An outline marketing plan for the next year for Atlantic Quench301 - Essay Example The global beverage industry is dominated mostly by the fruit juice products. The soft drinks industry includes aerated drinks, carbonates, fruit juices, tea, coffee, etc. The industry is growing at a rate of more than 4 percent annually (Marketline, 2014). The growing health concerns of the consumers have lead to increased popularity of healthy fruit juices. However, the choice of fruit is market dependent, as different market has different taste preferences (marketsandmarkets, 2014). This study is based on the marketing strategies and upcoming marketing plans of Atlantic Quench Cranberries Inc. It also includes the analysis of the competitive forces present in the industry by using porter’s five forces analysis, and the SWOT analysis of the company. In 2013, the global soft drinks market made revenue of $ 624,363.5 million, which represents a growth by 4.2 percent from 2009 and 2013. The Asia-pacific market grew by 6.9 percent ($169,360.7 million) whereas the European market saw relatively less growth of 2.4 percent ($188,413.7 million). In 2013, the market consumption also increased by 3.9 percent to 571.9 billion litres (Marketline, 2014). The carbonated soft drinks (CSD) industry has declined severely in U.S as the consumers are gradually giving up consuming CSDs to curb the growing epidemic of obesity across the nation. Studies have shown that the added sugar in the CSDs is responsible for the obesity among the consumers (Marketline, 2014; Wang, Bleich and Gortmaker, 2008). As a result, the consumers are switching to consumption of fruit juice drinks, as is considered as a healthier beverage which does not contain any added sugar (CBI, 2011). This change in consumption pattern has increased the sale of packaged fruit juice products. In U.K, from 2008 to 2013 the fruit juice industry has grown by 10 percent to  £4.8 billion (Marketline, 2014). The fluctuation of price of raw fruits has declined the

Innovation & Enterprise Essay Example | Topics and Well Written Essays - 2500 words

Innovation & Enterprise - Essay Example Idea Development In every human being, there is a need to communicate. Communication is a necessity in the social life of the human race. Communication, in its many forms can be considered educational, informative as well as entertaining. Communication is facilitated by numerous media, but there is none that has enlisted interest from the world such as the internet. The internet facilitated communication of data in the form of sound, images and motion and live pictures making it an extremely high potential specialization area. Being a student under the computing field, I have realized the need for a means by which persons can communicate and exchange ideas freely with little or no limitation. I intend to start a photo sharing and interactive website that shall be used to facilitate communication and sharing of experience via sharing of photos. This choice of a business idea comes from the current trends in the social networking sector, with new and more advanced technologies coming u p every now and then. By market segmentation, I am able to focus on a particular group of young and energetic social networkers to whom the website is of great interest as well as advantage. The current trend in the social networking field is advantageous for other sectors such as the marketing sector in business. The aim of marketing is reaching as many people as possible within a given time limit. By using social media as a platform to communicate to possible customers in an interpersonal level, businesses are saving on both costs and materials, while getting a much higher efficiency from the exercise. Motivated by this idea, I intend to include advertisements in the site where, interested parties shall be given the opportunity to advertise their wares over a given period of time as agreed upon by the advertiser and the site administrator. It is necessary that adequate research into this field is conducted for it encapsulates several challenges that might be the downfall to the si te. There are a number of challenges that face the choice of business such as high competition from the existing industries as well as the initial starting capital. Research into this subject shall involve questions such as the affinity in the market for a site that facilitates the postage of pictures over the internet. The young adults and the youth are the main target market for the site, when it comes to its success, for it is by the numbers interested shall investors get the audacity to make investments using my site. The marketing that is to be done shall show that there is a need for the youth to get involved in the photo sharing site, through referrals or associated links so as to facilitate the sites growth. I estimate that the returns from the site shall at first be meagre, but with time and popularity, they shall increase. One of the advantages that are behind the idea is the fact that the site is presented in a global platform. The challenge of working within boundaries h as always been a huge challenge for many businesses, but with the site, the work shall be conducted on a global scale, which means that it shall be easy to reach almost every community in the world. Popularising the website may be a huge challenge for the business, but with support from my colleagues and the locals, the site is expected to be a huge employer in the near future. The idea of the photo-sharing site is supported by an ethical necessity for the community to control the content of sites. As

Jack London Research Paper Example | Topics and Well Written Essays - 2000 words

Jack London - Research Paper Example We should study literature because of the understanding it can provide regarding the ways and means people communicate and to identify those aspects of culture and life that are important. At the same time that literature works to expose the inner workings of the human soul, it inadvertently reveals the deeper elements of its author’s understandings. Such is the case with the author Jack London, who lived a life quite similar to that portrayed within his main characters. Although some of his best known works are White Fang and Call of the Wild, each of which convey some of what he learned while exploring the Alaskan frontier, London wrote other stories that reveal a great deal more about his inner character. By investigating what is known of Jack London’s biography, one can begin to trace the deep sense of disconnection London felt in his life and his attempts to use his writing as a means of making the connections he felt were lacking. Regardless of where in the west one laid his head, the late 1800s and early 1900s were a time of incredible change as the country awoke to find itself a great nation. As the resources of the country were being realized, individual men took advantage of the opportunities that presented themselves in order to bring about greater futures for themselves. These transformations, of both the country and the individual, were brought about by other changes as well, such as the growing technology that enabled steam engines to haul freight on rails from the country’s vast interior to the more inhabited exterior regions and the ability to reliably send post from one end of the country to the other. The large-scale transformations that took place as the result of greater technology and new ways of doing business were among the driving forces for bringing about transformations of the individual character of

Innovation & Enterprise Essay Example | Topics and Well Written Essays - 2500 words

Innovation & Enterprise - Essay Example Idea Development In every human being, there is a need to communicate. Communication is a necessity in the social life of the human race. Communication, in its many forms can be considered educational, informative as well as entertaining. Communication is facilitated by numerous media, but there is none that has enlisted interest from the world such as the internet. The internet facilitated communication of data in the form of sound, images and motion and live pictures making it an extremely high potential specialization area. Being a student under the computing field, I have realized the need for a means by which persons can communicate and exchange ideas freely with little or no limitation. I intend to start a photo sharing and interactive website that shall be used to facilitate communication and sharing of experience via sharing of photos. This choice of a business idea comes from the current trends in the social networking sector, with new and more advanced technologies coming u p every now and then. By market segmentation, I am able to focus on a particular group of young and energetic social networkers to whom the website is of great interest as well as advantage. The current trend in the social networking field is advantageous for other sectors such as the marketing sector in business. The aim of marketing is reaching as many people as possible within a given time limit. By using social media as a platform to communicate to possible customers in an interpersonal level, businesses are saving on both costs and materials, while getting a much higher efficiency from the exercise. Motivated by this idea, I intend to include advertisements in the site where, interested parties shall be given the opportunity to advertise their wares over a given period of time as agreed upon by the advertiser and the site administrator. It is necessary that adequate research into this field is conducted for it encapsulates several challenges that might be the downfall to the si te. There are a number of challenges that face the choice of business such as high competition from the existing industries as well as the initial starting capital. Research into this subject shall involve questions such as the affinity in the market for a site that facilitates the postage of pictures over the internet. The young adults and the youth are the main target market for the site, when it comes to its success, for it is by the numbers interested shall investors get the audacity to make investments using my site. The marketing that is to be done shall show that there is a need for the youth to get involved in the photo sharing site, through referrals or associated links so as to facilitate the sites growth. I estimate that the returns from the site shall at first be meagre, but with time and popularity, they shall increase. One of the advantages that are behind the idea is the fact that the site is presented in a global platform. The challenge of working within boundaries h as always been a huge challenge for many businesses, but with the site, the work shall be conducted on a global scale, which means that it shall be easy to reach almost every community in the world. Popularising the website may be a huge challenge for the business, but with support from my colleagues and the locals, the site is expected to be a huge employer in the near future. The idea of the photo-sharing site is supported by an ethical necessity for the community to control the content of sites. As

Management accounting and control (5-8) Coursework

Management accounting and control (5-8) - Coursework Example In this context we can comfortably say that knowledge and insights from budgeting are helpful in designing budgetary systems and setting of budgets for organizations (Wildavsky & Swedlow 2001). The ability to effectively formulate budgetary systems and set budgets through insights from budgets is very important for any given form of organization. This is because such tools can be used in the setting of standards of performance, motivating the stakeholders of the organization and providing the tools used for the measurement of results which are direly needed in the fulfillment of the organizational goals. The process of budgeting normally begins from a zero based perspective (Wiseman 2010). The organization starts from zero and determines the need of each department and program. This approach tends to provide a more accurate budget as opposed to an allowed incremental increase each year. Budgets are meant to be conservative hence there needs to be an overestimation when it comes to th e expenses while the revenues require to be underestimated. This is for the sake of flexibility required in the system hence assisting in the design of a budgetary system. Insights from the knowledge of budgeting plays a critical roles in supporting the strategic plans of organizations where many factors like technology needs, capital improvements, overhead needs, planned giving and capital campaign revenue and borrowing funds. These are key components when it comes to formulation of budgeting systems and setting of budgets (Wildavsky & Swedlow 2001). Annual budgeting is a must for organizations as technology in form of software and hardware becomes more sophisticated. Budgeting and budgeting systems for technology requires that the organization realizes and sets budgets for the replacement of computers. Taking care of such grand company costs requires that there is a plan ahead to save on costs which may otherwise go to a waste if there are no proper budgetary systems and accurate budgets set (Wildavsky & Swedlow 2001). Knowledge from budgets is useful in the determination of funding required for capital improvements and this is important for organizations across the divide (Seal & Garrison 2009). Knowledge from budgetary costs are applicable in the realization that utility costs are not a constant factor despite the fact of impossibility of prediction of fluctuations and in establishing budgetary systems and setting of budgets, the economic conditions of the time are much applicable. Budgets in the are used in the formulation of budgetary systems through an in depth look at the expenses by the organization (Wiseman 2010). Borrowing though not considered as a part of any financial strategy in the organization. The use of borrowed funds helps organizations be in the position of undertaking a lot in terms of the organization growth. Generally, budgeting involves a complete process which ranges from identification, collection, summarization and communication of financial and non-financial information of a given organization. In managerial accounting process the budgeting system helps in the planning of the course of action that can be undertaken by an organization to help in seeing through future transactions (Wildavsky & Swedlow 2001). The budgets and knowledge of budgets enables corporations to formulate some form of common goals for the sake

New Product Launch Marketing Plan Essay Example for Free

New Product Launch Marketing Plan Essay A marketing plan can be defined as a written document that summarizes what the marketer has learned about the marketplace and indicates how a firm expects to reach its marketing objectives. It contains tactical guidelines for the commercialization programs and financial allocations over the planning period (Kotler et al., 2012). This document can be considered one of the most important outputs from the marketing process as it provides direction and focus for a brand, product, or company (Kotler et al., 2012). Typically, the marketing plan includes the following elements: Executive summary, situational analysis, marketing strategy, financial projections, and implementation controls. Executive summary Founded in 2014, Luxury-Pedic is a start-up manufacturer of luxury mattresses offering a product line that is focused on creating a lull the senses into a deep, relaxing, and peaceful nights sleep. With other competitive offerings like Tempur-Pedic, Icomfort, and Sealy Optimum, the Luxury-Pedic product line will focus heavily on being different. By providing a quality product at competitive price levels, excellent warranty, and service experience, Luxury-Pedic will stand out. Luxury-Pedic will realize vital market penetration by utilizing a market challenger strategy and attacking the market leader on the basis of competitive pricing. Additionally, Luxury-Pedic will thrive based on the following operating principles: hiring a top-notch management team with extensive industry experience; a solid business model and long-term planning; and careful evaluation and response to competitive opportunities. Situational analysis Luxury-Pedic is entering into its first year of operation. Thus  far, its products have been well acknowledged with the intention of further and rapider expansion to come based on the marketing efforts soon to be implemented. Luxury-Pedic offers memory foam mattresses in three varieties of firmness and a several varieties of types of memory foam. Market Summary Luxury-Pedic understands the existing market and has done extensive research to understand the common attributes of the target market. This research will be used better to understand the consumers, their needs, and how to communicate best with the market. According to Business Journal for the Sleep Products Industry (2015), the target market for the mattress industry includes the following: Mattress Involved Sleep Sufferers Healthy and Content Brand Selectors Apathetics There is no set geographic target area for mattress sales. By utilizing in-store sales, Internet sales and delivery services, Luxury-Pedic intends to serve both domestic and International customers. The market can also be narrowed down to the adult demographic, ages 18 and up. Behavioral factors will include the working class, the sleep deprived or fatigued population looking for a good nights rest. Market Growth Potential The mattress industry is a steadily growing, altering, and evolving. As the mattress industry has changed, the consumer demographics have changed as well. Baby Boomers no longer are wanting to deal with horrible sleep conditions as it saved money in exchange for a better nights sleep that allows consumers to be more energized and feel younger. This changing of consumer wants to consumer needs has enabled the mattress industry to become more prosperous than ever. There is an unlimited market growth potential as consumers are becoming more educated on the benefits of a better nights sleep as well as more educated on the advantages and disadvantages of the different types of mattress products. According to Wise (2012), The mattress trade group recently revised its estimate and expects the value of mattress shipments to rise 10.5 percent and the number of units to grow 6.5 percent (p. 3). This increased consumer knowledge base has changed the mattress market potential from being a small market with potential immediate rewards into a market where long-term growth and increase opportunity has become to the key to market success. Competitive Analysis The Luxury-Pedic 100% memory foam mattress line will move into a highly competitive space. Outside of the 100% memory foam mattress line, there is the independent wrapped pocketed coil line and the interlocking coil or traditional coil lines of a mattress. These lines are built and designed by mattress companies that have been selling mattresses for 65 to 140 years by brands such as Sterns Foster, Simmons, Sealy, and Hampton Rhodes just to start. When it comes to the 100% memory foam mattresses, Sealy, Tempur-Pedic, Hampton Rhodes, Serta are the most popular companies today. All four of these businesses produce memory foam mattresses that range in price from $698 to $9,000 for a queen set. The none memory foam mattresses range from $198 to $4,800 for a queen mattress set. Competitor Product Price Summary When it comes to the prices of the 100% mattress foam lines, Luxury-Pedic is unable to compete with the prices of Hampton Rhodes and the introductory lines from both Sealy and Serta. The quality differences between the Luxury-Pedic mattress lines and the lower end lines of Sealy, Serta, Hampton Rhodes are the differences between night and day. For their price point, none of their mattresses are 100% memory foam. They contain mostly low-grade heat conductive standard foam that sleep hot by giving back all of the heat put into the mattresses. Additionally, they do not have proper edge support or prevent body impressions. When it comes to the higher priced 100% memory foam mattresses from the other competitive brands, Luxury-Pedic mattresses will stand out due to same high quality of material, temperature regulation, comfort, and edge support at a price point that undercuts all other competing mattresses. Tempur-Pedic mattresses are the only mattresses in the entire industry that are price locked at a that is almost double of what any other memory foam mattress costs. Tempur-Pedic owns SealyTempur-Pedic, and so the focus of the Sealy  100% memory foam mattress line is to be only two steps above the Serta memory foam line. Out of all of the memory foam mattress lines, the Serta collection is the worst at temperature regulation and has no pillow top product offering. Sealy is better at temperature regulation but is the softest of all memory foam mattresses. The prices of these two lines are very similar. They range from $1,299 to $2,499. Segmentation, Target Market, Strategy The Luxury-Pedic mattress lines will focus on three different areas of the consumer market. The first will be focused on consumer medical needs. The medical benefits of the Luxury-Pedic mattress lines range from increased circulation, increased recovery times, decreased: aches, pains, and soreness, and an increase in an overall comfort allowing for a better nights sleep. The second area will focus on consumer comfort. The Luxury-Pedic line will come in 3 different comforts from firm, plush, and pillow top allowing a customer to be able to identify the mattress that best suits their comfort needs. The third and final focus will be on consumer value as the Luxury-Pedic line will be more cost effective than Tempur-Pedic but will provide all of the same advantages and benefits of Tempur-Pedic. According to Perry (2010), The mattress industry must sell dreams if it wants to elevate its image, boost its sale price and give consumers a better shopping experience (p. 34). With the implementation of using these three different market strategies focusing on consumer segmentation and target marketing, Luxury-Pedic will be able to establish a stronghold in the 100% memory foam market. Pricing The Luxury-Pedic line will consist of three different mattresses firmness levels. There will be a firm, plush, and pillow top. When it comes a firm mattress, Tempur-Pedic queen price set is at $4,199, Serta is at $1,699, and Sealy has not actual firm 100% memory foam mattress. The price for a Luxury-Pedic firm mattress will be $1,899 as the Serta mattress has poor temperature regulation and it out prices the Tempur-Pedic significantly. When it comes to a plush mattress, Sealy is priced at $1,799, Serta $1,999, and Tempur-Pedic at $3,499. The Luxury-Pedic mattress will be priced at $2,099. The focus is to build value in the concept of adding more material  increases the size of the mattress allowing which causes an increase in the cost of the mattress. There is not a real pillow top in any of the Tempur-Pedic, Serta, or Sealy mattress lines, making Luxury-Pedic a true one of a kind, but in soft equivalences Sealy is priced at $2,099, Serta $2,199, and Tempur-Pedic at $4,999. The Lux ury-Pedic pillow top will be priced at $2,299. The point is to no be cheaper than a low-end mattress, but to be at a lower price than Tempur-Pedic. We will be at a higher price than Sealy and Serta with the benefit of much better quality. Distribution Strategies The distribution strategy for Luxury-Pedic will be following Indirect distribution. Luxury-Pedic Mattresses will initially be built and assembled in two factories in New Mexico and Kentucky to allow for easy mass distribution to wholesalers and mattress retailers. As Luxury-Pedics increase in the success, additional factories will be built to shorten delivery times in order to allow for an increase in mattress sales. The objective of the distribution strategy is to be able to get new mattresses to wholesalers and retailers in less than 72 hours after ordering. Developing clear objectives is vital to a successful marketing plan. There are numerous essential elements to consider when creating effective marketing objective. Its important that the objectives are specific, measurable, achievable, realistic and time-specific or SMART for short. The SMART approach let you how to manage your marketing activities successfully. Luxury Pedic is always evolving. The mattress industry is continuously growing. Key performances indicators are an important part of information used to describe how companies such as Luxury Pedic will progress towards its marketing goal within the next three years. Retailing at competitive rates of $1899-2500 depending on the mattress performance level, Luxury Pedic is priced to achieve increased profit revenue continuously. The key performance indicators are based on legitimate data and business objectives, and they are not always financial but they are necessary for directing management to their full potential. Some other essential performances include new and existing customers’ status, customer segmentation by profitability or demographics, customer referrals, advertisement, and testimonies. Demand forecasting Demand forecasting and estimation gives businesses valuable information about the markets in which they operate and the markets they plan to pursue. The purpose of demand forecasting and estimation is to find a businesss potential demand so managers can make accurate decisions about pricing, business growth and market potential. Managers base pricing on demand trends in the market. Demand forecasting and estimation is critical for inventory management. Businesses buy inventory based upon demand forecasts. Demand forecasting and estimation methods are typically accurate for short-term business planning. Estimating demand for the long-term is difficult because there are many unforeseen factors that influence demand over time. The expansion of the global mattress industry is forecast to reach 3.7% p.a. in the coming years. Between 2007 and 2013 the market increased with an average annual growth of 4.9%. Currently, cellular plastic and rubber mattresses account for 40.9% of the global demand while the remaining market share is divided between other mattresses (41.8%), and mattress supports (17.3%). China, France, Germany, Japan and the United States represent the largest mattress markets while the strongest annual growth is forecast to occur in Tanzania (24.1%), Ethiopia (15.4%), Philippines (15.0%), Rwanda (14.8%) and Bolivia (13.3%). Marketing Objectives Developing clear objectives is vital to a successful marketing plan. There are numerous essential elements to consider when creating effective marketing objective. Its important that the objectives are specific, measurable, achievable, realistic and time-specific or SMART for short. The SMART approach let you how to manage your marketing activities successfully. Luxury Pedic is always evolving, the mattress industry is continuously growing, and key performances indicators is an important part of information used to describe how companies such as Luxury Pedic will progress towards its marketing goal within the next three years. Retailing at competitive rates of $1899-2500 depending on the mattress performance level, Luxury Pedic is priced to achieve increased profit revenue continuously. The key performance indicators are based on legitimate data and business objectives; they are not always financial, but they are necessary for directing management to their full potential. Some other key performances include new and existing customers status, customer  segmentation by profitability or demographics, customer referrals, advertisement, and testimonies. Implementation Milestones As a new company, setting milestones in a marketing plan allows your company to track the progress of company goals; allowing the business to determine if it can reach the task by a particular date and if there is enough data to move to the next activity. Luxury Pedic will identify their tasks, the start date, and the scheduled completion date, each event will continue until every task is finished. Creating a milestone table for your business sets the plan in concrete terms with real budgets and deadlines. Luxury pedic started by identifying each milestone, assigning a due date, allocating a budget, and designating a responsible person or group for each task, this is how a plan is implemented. Control Metrics It is important to set the rules of engagement within Luxury-Pedic. In order to measure success, we must be able to have a way to create company goals and establish the way to control what needs to be done in order to achieve the objectives set forth. We must be able to have a rule to measure current success, as well. We must be able to deliver efficiently on four types of marketing control. Those types are Annual Plan Control, Profitability Control, Efficiency Control, and Strategic Control. Annual Plan Control provides us with the ability to see if the results the company is looking for are being reached. Profitability Control shows us where we are making money and, even, where we are losing money. If it is found that money is being lost, we can adjust what is being done to produce a positive gain in revenue. Depending on the money that is lost, the product or idea will go directly to the end of life cycle to save cost in that area. Efficiency control gives us the opportunity to see how our marketing dollars are being spent in relation to the impact that our marketing strategy is having on our consumer base. Strategic control will give us a roadmap letting us know if the company is going down the right path in product offerings and how we are going about to make these offers available to the public. With the proper control measures put in place, we can see a complete picture of how the company is doing at any particular time. We will be able to identify problem areas quickly and create contingency plans when needed adequately to address  any needs or areas of concern. Its falls on management to steer the company in the right direction. Creating a culture of success is vital. Frontline employees must be on board with the direction the company is moving. If it is determined that there are issue in that area by way in bad performance results, for example, it is up to management to find the right path to correct those performance issues. All parts of the business must work well together in order to serve our consumer base actually. Contingency Planning Marketers must be ready to update and adapt marketing plans at any time (Kotler Keller, 2011, p. 55). There are many variables that can affect daily, monthly, and quarterly numbers in terms of production and revenue. We must be ready to address any and all areas of concerns promptly. The introduction of a new mattress company can affect the way we market and advertize to our consumer base. Competition in a marketplace can have several adverse effects. One thing we must be prepared to adapt to is the effect competition can have on pricing and promotions. Too much competition can drive prices down which mean Luxury-Pedic must change to be successful. We may need to invest in more cost friendly products that can deliver the same quality and comfort to cut cost, but will allow us to still deliver on our promise to our customer base with more affordable pricing. Major geological events can have an immediate impact on demand of our products. Floods, tornados, and hurricanes can create mass devastation that can leave our consumer base in need to rebuild. Adjustments in our offerings and promotion to assist in helping rebuild our community will increase our overall customer satisfaction. Community service events and product donations would be a way for us to stand out above the rest of our competition to show that we care about our customers and our community. During such a period, the company could see a short term dip in revenue. With the establishment of community service projects in the time of need, we can predict that we will reap positive long term success from that. Luxury-Pedic must be flexible in our approach and delivery of our products to our customer in order to achieve high success. In conclusion, a successful firm starts with a marketing plan within its first fiscal year. A marketing plan is a highly detailed and written document that summarizes how  a firm plans to reach its marketing objectives. Luxury-Pedic has outlined its marketing plans and detailed tasks to reach these elements, executive summary, situational analysis, marketing strategy, financial projections, and implementation controls will be discussed among other elements. This paper has defined the following objectives that Luxury-Pedic will implement to achieve this successful marketing plan. References BedTimes. (2012). Research Finds 5 Key Mattress Consumer Segments. Retrieved from http://bedtimesmagazine.com/2009/01/research-finds-5-key-mattress-consumer-segments/ Kotler, P., Keller, K. L. (2011). Marketing Management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Perry, D. (2010). Mattress industry should sell dreams. Furniture Today, 34(37), 33. Retrieved from http://search.proquest.com.contentproxy.phoenix.edu/docview/346182942?pq-origsite=summonhttp://search.proquest.com?accountid=35812 Wise, W. L. (2012). Going to the mattress. The Post and Courier Retrieved from http://search.proquest.com.contentproxy.phoenix.edu/docview/1115405056?pq-origsite=summonaccountid=35812